Įlectronic Arts' original corporate logo, designed by Barry Deutsch, 1982–1999. Hawkins said everyone had a vote but they would lose it if they went to sleep. Hawkins had also recently read a bestselling book about the film studio United Artists, and liked the reputation that the company had created. However, the name concept was liked by all the attendees.
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Dan Bricklin did not want the name used because it sounded too similar (perhaps " confusingly similar") to Software Arts. However, Hawkins and Melmon knew the founders of Software Arts, the creators of VisiCalc, and thought their permission should be obtained. Hence, the latest version of the business plan had suggested the name "SoftArt".
Hawkins had developed the ideas of treating software as an art form and calling the developers, "software artists". He scheduled an off-site meeting in the Pajaro Dunes, where the company once held such off-site meetings. When he incorporated the company, Hawkins originally chose Amazin' Software as their company name, but his other early employees of the company universally disliked the name and it changed its name to Electronic Arts in November 1982. Headcount rose rapidly in 1983, including Don Daglow and Richard Hilleman. Having outgrown the office space provided by Sequoia Capital, the company relocated to a San Mateo office that overlooked the San Francisco Airport landing path. By November, the employee headcount rose to 11, including Tim Mott, Bing Gordon, David Maynard, and Steve Hayes. The business plan was again refined in September and reissued on October 8, 1982. During that time, Hawkins also employed two of his former staff from Apple, Dave Evans and Pat Marriott, as producers, and a Stanford MBA classmate, Jeff Burton from Atari for international business development. With aid from his first employee (with whom he worked in marketing at Apple), Rich Melmon, the original plan was written, mostly by Hawkins, on an Apple II in Sequoia Capital's office in August 1982. : 89įor more than seven months, Hawkins refined his Electronic Arts business plan. On May 27, 1982, Trip Hawkins incorporated and established the company with a personal investment of an estimated US$200,000. Valentine encouraged Hawkins to leave Apple, where Hawkins served as Director of Product Marketing, and allowed Hawkins use of Sequoia Capital's spare office space to start the company. In February 1982, Trip Hawkins arranged a meeting with Don Valentine of Sequoia Capital to discuss financing his new venture, Amazin' Software.
By 1982, Apple had completed its initial public offering (IPO) and become a Fortune 500 company with over one thousand employees. Over the next four years, the market for home personal computers skyrocketed. Trip Hawkins had been an employee of Apple since 1978, at a time when the company had only about fifty employees. Įlectronic Arts' founder, Trip Hawkins, in 2013 EA also owns and operates major gaming studios such as EA Tiburon in Orlando, EA Vancouver in Burnaby, EA Romania in Bucharest, DICE in Stockholm and Los Angeles, BioWare in Edmonton and Austin, and Respawn Entertainment in Los Angeles and Vancouver. Their desktop titles appear on self-developed Origin, an online gaming digital distribution platform for PCs and a direct competitor to Valve's Steam and Epic Games' Store. The company shifted toward internal game studios, often through acquisitions, such as Distinctive Software becoming EA Canada in 1991.Ĭurrently, EA develops and publishes games of established franchises, including Battlefield, Need for Speed, The Sims, Medal of Honor, Command & Conquer, Dead Space, Mass Effect, Dragon Age, Army of Two, Apex Legends, and Star Wars, as well as the EA Sports titles FIFA, Madden NFL, NBA Live, NHL, and EA Sports UFC. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the designers and programmers responsible for its games as "software artists." EA published numerous games and some productivity software for personal computers, all of which were developed by external individuals or groups until 1987's Skate or Die!. ( EA) is an American video game company headquartered in Redwood City, California.
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